Western & English Today builds credibility with your retailers. Research commissioned by American Business Media ranks business-to-business magazines as No. 1 in providing information and insight retailers need to build their businesses. Fifty-six percent of respondents chose trade magazines as their most trusted source, followed by trade shows (at 51 percent), salespeople (at 48 percent) and manufacturers’ Web sites (at 47 percent).

Western & English Today enhances your brand’s image among retailers. With award-winning editorial, razor-sharp photography and high production values, the “third-party voice” of an expertly done trade magazine, accompanied by your advertising message, will earn your company a much higher degree of trust than a competitor with similar products that does not invest in trade advertising.

Western & English Today helps you sell more to your existing customers. How? Because they have already established a buying relationship with you, they are more inclined to act quickly when they see your new products advertised in Western & English Today. Whether it’s new products you’re introducing, or product lines you’re extending, Western & English Today acts as your “advance team” to your best prospects.

Western & English Today adds productivity to sales calls. We all know how expensive in-person sales calls are. Consistent trade advertising keeps your brand and your new products in front of retailers — so that when your sales rep walks through the retailer’s door, the manager is more likely to say, “I just saw your new line in Western & English Today,” than “what new line?” The pre-selling work we do puts you well on the road to a sale.

Western & English Today is cost-effective. At the one-time, four-color, full-page rate, it costs you less than 49 cents per retailer to reach all the nation’s best prospects for selling your products. You can’t even mail them all a First-Class letter for that; let alone, your advertising message printed on 60-pound coated stock, and wrapped in dozens of messages and marketing tips to increase their store’s profitability.


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